Researcher Fraol surprised Dr. Rodas with his discovery

Based in Ethiopia, this company has been actively engaged in the realms of recording, advertising, marketing communication, and production. Over the span of two decades, their creative endeavors have not only garnered prestigious awards but have also significantly elevated the artistic and media communication standards within our nation.

Their contributions extend beyond accolades, as they’ve been instrumental in providing a platform for emerging Ethiopian artists to flourish. This body of work holds a special place in the hearts of Ethiopians, resonating deeply due to its encapsulation of pivotal historical moments, societal dynamics, and cultural nuances.

Notably, their creations are a testament to their unwavering commitment to honoring the diverse cultures and traditions that define Ethiopia. Their approach is marked by a genuine respect for the rich tapestry of heritage that our nation embodies.

One of their standout initiatives, “Balageru Idol,” has earned widespread popularity. This talent competition serves as an inclusive stage, affording individuals of all ages and backgrounds the opportunity to showcase their unique skills. This egalitarian approach underscores their dedication to nurturing talent and promoting creative expression, regardless of societal norms.