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        They form an emotional connection with the company  

        It builds passion, commitment and alignment with the organisation’s strategies and goals

        Increases employee’s trust in the organisation

        Creates a sense of loyalty in a competitive environment

        Provides a high-energy working environment

        Boosts business growth

        Makes the employees effective brand ambassadors for the company

Research has shown that higher employee engagement is associated with gains in employee retention and performance, customer service and satisfaction, and business performance (Wiley, 2009:58).

2.3.1Engagement challenges

According to Robinson (2008:57), the potential challenges facing the theory behind engagement include:

 • Engagement typically goes down as length of service goes up

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