However, not all future visions that have been described in the report mentioned above by Linturi, Kuusi and Ahlqvist (2013) have been carried out on the road that had been expected. For example, Linturi is removing the next stage "Robot Tailers" that would produce clothing according to a 3D scanned human body. However, 3D modeling of many types is very prominent in the future of the fashion industry. An example of this Isatacac, a company in Gothenburg, which has systematically applied the display methods used in the game industry and 3D animation in the design and marketing of clothing. The company uses 3D models in different phases of production and on the presentation of clothing to consumers and before there is a real product. The mobile, three-dimensional virtual modeling offers a realistic image of a product, and can be ordered in advance from the manufacturer. The price of production is based on anticipated orders. This makes it possible to avoid sales settlement sales, which is detrimental in the price of the clothing industry, and the company gets a better profit margin. At the same time, personal preferences and consumer measurements can be better taken into consideration. Realistic modeling also allows short delivery times and near production. The founders of the company in question are the designer Rickard Lindqvist and programmer, digital designer Jimmy Herdberg. The knowledge and skills, understanding and equivalent cooperation must be possible already in training. On the other hand, some of the traditional skills and knowledge of designers, such as trend analysis, will be replaced by artificial intelligence, which is capable of filtering the desired color and fashion trends of a large amount of information and creative capacity that Therefore, it can be used for other types of innovation.
- Category
- News