TPLF secret revealed

Virtual reality (VR) is the use of a computer generated 3D environment that can be sailed and possibly interacted with, resulting in a real-time simulation of one or more of the five directions of the user (Guttentag 2010). It consists of four key elements: the virtual world, immersion, sensory comments and interactivity (Sherman & Graig 2003). This article describes some of the cases of use of virtual reality in tourism. However, it should be taken into account that the general adaptation of consumers of virtual reality technology can limit business opportunities (Huang, Backman, Backman & Moore 2013).

Some of the major destinations and tourist companies have already successfully experienced their advertising campaigns and VR products in recent years. Thomas Cook, one of the world's leading groups of leisure trips 'Try before flying' launch of a series of immersive VR contents on some destinations available for customers to experiment in the business shops of the company. The main companies in the hotel industry have their own VR products with Marriott and Shangri-the groups at the forefront. Marriot offers hotel guests the opportunity to use VR technology to become familiar with selected destinations where Marriott hotels are located. Postcards take the guests on a virtual trip, as if they were in an ice-shop in Rwanda or hiking in the Andes. The Australian airline Qantas offers a service similar to their first class passengers, allowing them to virtually browse the Uluru National Park, to experience Hamilton Island or to dive the Great Barrier Barrier. Carnival Corporation, the largest leisure travel cruise company in the world, offers virtual cruises where virtual tourists are invited to relax in a "VR Lounge", a simulation of the Carnival cruise boat bridge at sea with access At restaurants, in entertainment areas and cabins.